About Ghost
Founder-led. Partner-powered.
Patience, ambition and numbers. Go out every day, even when it isn't working yet.
The founder
John
Founder and managing member, Ghost Online Marketing LLC
John grew up as a fisherman, and that's where he learned how business works. Some days you come back with nothing. You go out again the next morning anyway, you watch the numbers, you adjust, and over time you win.
He started in marketing on commission-only projects. If a client didn't make money, he didn't get paid. That pressure taught him to deliver, and it's still how Ghost works: every engagement is measured by how fast the client's investment pays back and turns into profit.
Patience, ambition and numbers. Go out every day, even when it isn't working yet.
Today John directs every client engagement at Ghost. He sets the strategy, manages client relationships, oversees delivery across marketing, web and software, and leads the network of specialist partners who execute the work. Several client businesses now run their daily operations on dashboards and systems built under his direction, and a number of client relationships have grown into new companies started together.
Process
How we work
Ghost is founder-led and partner-powered. John runs the business and directs every project; specialized execution is handled by independent partner studios and contractors.
- 1
Learn the business
Numbers first: margins, customers, what's working and what's leaking.
- 2
Build the plan
Ghost sets the strategy and decides which channels, builds and tools come first.
- 3
Assign the right partner
Each piece goes to the specialist best suited for it, managed by Ghost from start to finish.
- 4
Report and adjust
Transparent numbers, reviewed constantly, so the work keeps moving toward profit.
Start a conversation
Let's talk about your business.
Tell us where you are and where you want to be. We'll look at your numbers together and tell you honestly what we'd do.